Hi, it's (Jai)me

Welcome to my corner of the digital world! I’m a seasoned Creative Leader with 15+ years of experience in crafting fully integrated creative campaigns that turn even the sparsest briefs into impactful, award-winning work. My expertise spans various sectors, including finance, travel and tourism, broadcasting, sponsorships, arts & culture, knowledge and consumer goods. 

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Throughout my career, I’ve led diverse cross-functional teams both in-person and remotely, with a focus on collaboration and inclusion. I believe in getting to the heart of consumer insights and translating them into human truths that drive breakthrough results. This approach has not only exceeded specific campaign targets but has also advanced business objectives for my clients.

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My passion lies in ensuring that every idea is heard and that every partner feels valued—because great ideas thrive in an environment where every voice has a seat at the table.

 

With a solid background in creative development and production, paired with an MBA in Innovation and Technology, I bring a dual-brained perspective that blends strategic thinking with executional excellence; I know how to make ideas tangible. This dual capacity gives me the edge of knowing not only what will work creatively but also why it works in the context of business goals.

Thank you for stopping by, and I look forward to exploring how we can create something extraordinary together!